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Wednesday, April 24, 2013

FRAM Filtration’s Luber-finer® Brand Continues Rollout of New Products at Key Industry Events

Perrysburg, OH, April 24, 2013 – FRAM Filtration is proud to announce that its Luber-finer® brand of heavy duty filters will be participating in the upcoming Volvo/Mack UPTIME 2013 Conference taking place from April 25-28 in New Orleans, LA. Additionally, Luber-finer® will also be taking part in the upcoming HDA Truck Pride Annual Membership Meeting, which will be held May 1-5 in Orlando, FL. Since June 2012, Luber-finer® has introduced 140 new filtration products for use in on-road and off-road applications, helping Luber-finer® gain momentum throughout the industry and prove why it is the brand that is Built To Do More.

At the events, Luber-finer® will be featuring its new, innovative Time Release Technology (TRT) Oil Filter line, which have been specifically engineered to help reduce escalating fleet-maintenance costs and help heavy-duty fleets extend oil-change intervals by increasing the protection against oil degradation in modern diesel engines. Luber-finer® TRT oil filters provide a controlled release of a specially formulated, highly concentrated liquid additive into the oil supply, helping oil maintain its quality longer.

In addition, Luber-finer® will also be showcasing its soon-to-be-released line of high-performance Extreme Clean Premium Cabin Air Filters. Designed to eliminate allergens such as bacteria, pollen, smog, dust and exhaust that may be entering the vehicle through the ventilation system, Luber-finer®’s Extreme Clean air filters feature innovative odor absorption and carbon activation technology that provides cleaner and fresher cabin air like never before. The filters are rated with a capability to remove 99.5% of allergen contaminates from outside air.

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For more information on Luber-finer® heavy-duty filtration products, please visit www.luberfiner.com or call (800) 851-3641. You can also follow Luber-finer® on Facebook, Twitter, LinkedIn and YouTube.

FRAM Filtration is one of the world's largest suppliers of filters and filtration products. FRAM Filtration supplies products through industry-leading brands such as FRAM®, Luber-finer® and PetroClear®. Through its brands, FRAM Filtration serves the automotive, heavy duty trucking and several industrial markets. The company operates through a global network of manufacturing facilities, distribution centers and offices located throughout the United States, Canada, Mexico, Europe and China. For more on FRAM Filtration, please go to www.fram-filtration.com